The Orlando Magic are an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Southeast Division. The franchise was established in 1989 as an expansion franchise, and such notable NBA stars as Shaquille O'Neal, Penny Hardaway, Patrick Ewing, Grant Hill, Tracy McGrady, Steve Francis, Dwight Howard, Vince Carter, Rashard Lewis, and Hedo Türkoğlu have played for the club throughout its young history. As of 2017, the franchise has played in the NBA playoffs for exactly half of its existence (14 playoff appearances in 28 years), and twice went to the NBA Finals, in 1995 and 2009. Orlando has been the second most successful of the four expansion teams brought into the league in 1988 and 1989 in terms of winning percentage, after only the Miami Heat.